[Paste your bio here] Storytelling Framework

1. The Hook (Grab Attention Immediately)

Start with something emotional, intriguing, or surprising.You need the audience to lean in within the first few seconds (or sentences).

Example: "I never thought I'd be the one lying in that hospital bed... but that moment changed everything."

2. The Hero (Make It Relatable)

The hero is either you or, more effectively, your ideal customer avatar.The hero should be someone the audience identifies with — someone who's imperfect but determined.

3. The Problem (Create Tension)

Every great story has a conflict. In sales storytelling, that's the gap between where the hero was and where they wanted to be. Make the problem vivid, painful, and real — something they feel.

4. The Guide (Position Yourself)

You are not the hero. You are the guide (think Yoda, not Luke Skywalker).Show you have the solution, the wisdom, the method, or the system to help.

5. The Plan (Make the Path Simple)

Introduce your product or service as the simple, clear solution.Break it into 3 simple steps if possible (brains love threes!).

6. The Transformation (Sell the Result, Not the Product)

Show how life looks after using your product or service.Paint a before and after picture:Before = pain, struggle, stuck.After = freedom, joy, success.

7. The Call to Action (Move Them to Act)

Don’t end your story without inviting them to do something.Make it clear, direct, and easy: Make sure you've told them who you are, what you do, who you serve, then give them your call to action. Lead them to first grab your lead magnet below!

“Ready to finally experience this for yourself? Click here to get started today. Grab a free copy of XYZ”

Bonus: Storytelling Tips

Be vulnerable. People trust you when you're honest. Bespecific. Details make stories real. Focus on one big emotion. (Hope, fear, excitement, freedom.) Use sensory words. (Feel, hear, see, taste.)Speak like a human, not a brand. Conversational > Corporate.